Why Stage?

  • A 2007 survey of Accredited Staging Professionals by training company StagedHomes found that 94% of staged homes sold on average in one month or less. Homes that were staged spent 80% less time on the market than those that were not staged. It should also be considered that market, location, price, and condition all play a role in the successful sale of a home and these statistics would reflect a not only carefully planned staging but also strong pricing.
  • Only 10% of buyers can visualize the potential of a home, according to Home Staging Resource, another large home staging training program. That means 90% of buyers cannot visualize size and scale. They need furnishings in place to give them a frame of reference.
  • It’s easier for Realtors to show and sell their buyers a staged home because they know the property will be in pristine condition. Realtors are often more prone to attend broker open houses because staging creates a buzz and excitement in the industry. Thus increasing showings.
  • Professional Staging attracts the eye and creates a psychological appeal that draws buyers away from the negatives of a home and puts the focus on the positives.
  • Pictures and virtual tours are more enticing when staged. Powerful pictures will attract more buyers to a home when placed on the MLS and Realtor.com.
  • Staged home often appraise at a higher value. A 2007 HomeGain survey of 2,000 practitioners found that the return of investment from home staging was as much as 343%.
  • Providing a professional and objective eye, home stagers can tell a seller what will appeal to the current market and make suggestions such as remove grandma’s pottery collection so that sellers will notice what they are buying, not what a seller isn’t selling.
  • By neutralizing a property, buyers can visualize themselves living in a home, rather than the current owners.